You already know how to do brows.
The question is whether you know why your decisions work. And whether you can defend them when a client asks.
You've taken courses. You've practiced techniques. You've memorised shapes and studied trends. And yet...
Some faces still make you hesitate.
Some clients leave you second-guessing.
Some results work beautifully, and you're not entirely sure why.
This isn't a gap in your technique. It's a gap in your diagnostic thinking. And no amount of practice will close it, because you can't practice your way to understanding. You need a different kind of training.
We teach you to see, not to copy.
Most training gives you shapes to memorise or trends to follow. When those shapes don't fit a face, or those trends fade, you're back to guessing.
The VELONÉ System is different. We don't give you answers to memorise. We give you frameworks to think within, so you can generate the right answer for any face, any presentation, any situation you haven't encountered yet.
The goal isn't to make you dependent on a method. It's to give you a way of thinking you can make your own.
What changes when you think structurally
Confidence replaces hesitation
Every decision has a reason behind it. When clients question your choices, you don't have to defend — you explain. And that builds trust.
Consistency stops being luck
You stop having “good days” and “off days.” The same thinking process gives you the same quality of work, every time, on every face.
Tricky faces become solvable
Asymmetry. Unusual bone structure. Corrective work. The cases that used to make you nervous become puzzles you know how to approach.
Your method becomes teachable
When you understand the principles behind your decisions, you can pass them on. To your team, your students, or your future self.
"I've taken courses before."
We know. So has everyone at your level. And most of those courses taught you techniques: what to do with your hands, what shapes to aim for, what products to use.
This isn't that.
The VELONÉ System doesn't teach you what to do. It teaches you how to see. How to read a face. How to identify what a brow needs before you ever pick up a tool. How to make decisions you can defend with structural logic, not just "it looked right to me."
Technique makes you competent. Diagnostic thinking makes you exceptional.
Built from structure, not preference
The VELONÉ System wasn't assembled from one practitioner's style or reverse-engineered from Instagram trends.
It came from studying what actually makes certain brow decisions work — the structural patterns that experienced practitioners rely on intuitively but rarely put into words. We took those patterns and turned them into frameworks you can learn and reference.
The Model Codex
Five diagnostic brow archetypes that give you a shared language for classifying designs, checking your decisions, and explaining your reasoning to clients and colleagues.
7-Point Mapping Protocol
A structural framework for reading any face. Repeatable, clear, and independent of personal style or trends.
Diagnostic Reasoning
The thinking process that connects what you observe to what you decide to do. The part most training skips over.
Built from the treatment room, not the classroom
I spent years working in a luxury medical spa environment, running tailored facial treatments and skin consultations for an international boutique brand. RF, micro-needling, IPL, needle-free mesotherapy. Real clients, real expectations, and no room for guesswork.
That clinical background is where my approach to assessment was shaped. Not from a textbook, but face by face, treatment by treatment, learning to read what each person actually needed before deciding what to do.
When I moved into PMU education, I kept seeing the same gap. Talented technicians who could execute beautifully but couldn't always explain why they made a particular choice. I wanted to close that gap. To turn good instincts into a framework that holds up under pressure and can be passed on to others.
That's what VELONÉ is. A thinking system built for practitioners who are ready to go beyond technique. And if you're here, you probably already know you need it.
PMU technicians ready to level up
The VELONÉ System is designed for certified PMU technicians who've moved past the beginner stage and are ready to think at a higher level.
Experienced PMU technicians who want to understand why their instincts work, and how to make them more reliable.
Studio owners who need a teachable methodology they can transfer to their team.
PMU educators who want to give their students frameworks, not just shapes to copy.
Ambitious practitioners who sense there's a level above technique, and want to reach it.
If you're looking for a beginner course or PMU certification, this isn't the right fit. We assume you're already certified and can perform the procedures. We're here to transform how you think about brow design.
Ready to think differently about brow design?
Start with the training tracks or browse the volumes — either way, you'll be building the same thing: a structural way of thinking that gets stronger the longer you practice.