Marketing Toolkit

Most PMU training teaches you what to do with your hands. This one teaches you what to do with your eyes.

The VELONÉ diagnostic system changed how I assess every single client. The Model Codex alone is worth browsing — and it's free.

[Link in bio / swipe up]

I've been studying the VELONÉ diagnostic system and it's shifted something fundamental in my practice.

It's not technique training. It's the thinking layer underneath — how to read a face, select the right brow model, and make decisions you can actually explain to your client.

The Model Codex is free to browse. If you've ever second-guessed a brow decision, start there.

Link in bio 🔗

"You know that moment when a client sits down and you're like... I know this face needs something but I can't quite articulate what?"

"I found this diagnostic system called VELONÉ that basically gives you a framework for reading any face and matching it to the right brow model."

"The Model Codex is free — go look at the five archetypes and tell me it doesn't change how you think about assessment."

[Link in bio]

Hey! Have you seen the VELONÉ diagnostic system? It's not another technique course — it's the assessment methodology that goes underneath your technique.

The Model Codex is free to browse and it's genuinely different from anything else out there. Thought of you because I know you're always levelling up.

[your referral link]

Before VELONÉ: "I think this shape looks good?"

After VELONÉ: "This is a Soft Harmony model — the reduced arch height balances their strong brow bone, and the diffused tail follows the orbital contour."

Same artist. Different language. Different confidence.

The diagnostic system is at [link]

"Did you know there are 5 diagnostic brow archetypes?"

[Show text: Classic · Soft Harmony · Elevated · Expressive · Modern Edge]

"Every brow you've ever designed falls into one of these. VELONÉ maps which model works for which face — and more importantly, WHY."

"The Model Codex breaks down all five with full diagnostic criteria. It's free."

[Link in bio]

The PMU industry is a $2.5 billion market growing at 8% annually. More practitioners entering the field every year.

But here's the gap: most training teaches technique. Almost none teaches how to think diagnostically — how to read a face and select the right brow model based on structural criteria.

That's exactly what the VELONÉ system teaches. And the Model Codex is free to browse.

Link in bio 🔗

PMU Brow Assessment System | 5 Diagnostic Brow Models

Stop guessing which brow shape suits which face. The VELONÉ diagnostic system gives you a structured methodology for reading facial architecture and selecting the right brow model every time.

5 models · 26 modules · 140+ diagrams · lifetime access

Free Model Codex preview at velonepmu.com

Most lip blush training teaches one technique and calls it done. But an aquarelle and an ombré require completely different diagnostic thinking.

The VELONÉ Blush Academy teaches 6 technique archetypes — and more importantly, when to select each one.

[Link in bio / swipe up]

Here's something most lip techs don't talk about: choosing between aquarelle, lip blush, and ombré isn't a style preference. It's a diagnostic decision.

Skin type, lip anatomy, undertone, healing behaviour — all of these determine which technique will actually hold and look right after 6 weeks.

The VELONÉ Blush Academy breaks this down across 6 archetypes with 15 modules and 42 diagrams. Written curriculum, not just video.

Link in bio 🔗

"Your client wants lip blush but they have Fitzpatrick V skin and a history of cold sores. Do you:

A) Proceed with standard lip blush
B) Select a different archetype entirely
C) Decline the treatment"

"If you said C without considering B, you might be missing options. The VELONÉ Blush Academy teaches you exactly which of the 6 archetypes works for which presentation."

[Link in bio]

"If you do both brows AND lips, there's a diagnostic system that covers both — and it's not what you think."

"VELONÉ has a Brow Academy with 5 models and a Blush Academy with 6 lip archetypes. The bundle gives you the complete diagnostic framework."

"41 modules. 180+ diagrams. One system. The bundle saves you $57 vs buying separately."

[Link in bio]

Complete Guide to PMU Lip Technique Selection

6 archetypes every lip technician should know:
• Aquarelle — watercolour wash, no defined outline
• Lip Blush — natural enhancement with soft border
• Ombré — gradient depth, darker at border
• Shaded Liner — border definition with partial fill
• Full Lip Colour — complete coverage, multi-session
• Dark Lip Neutralisation — corrective for hyperpigmentation

Learn when to use each: velonepmu.com/blush

6 Lip Blushing Technique Archetypes | PMU Lip Colour Guide

Aquarelle · Lip Blush · Ombré · Shaded Liner · Full Lip Colour · Dark Lip Neutralisation

Each archetype has specific diagnostic indicators. Learn when to select each technique based on lip anatomy, skin type, and client presentation.

15 modules · 42 diagrams · velonepmu.com/blush