Marketing Toolkit
20 branded graphics, ready-to-post copy, key talking points, and a content partner programme. Everything you need to promote VELONÉ to your audience.
Brand Assets
20 ready-to-post graphics. Click to preview in full size, then download.
Swipe Copy
7 ready-to-post templates. Copy, personalise with your voice, and post. Replace [link] placeholders with your referral link.
Instagram Story — The Hook
InstagramMost PMU training teaches you what to do with your hands. This one teaches you what to do with your eyes. The VELONÉ diagnostic system changed how I assess every single client. The Model Codex alone is worth browsing — and it's free. [Link in bio / swipe up]
Instagram Caption — The Recommendation
InstagramI've been studying the VELONÉ diagnostic system and it's shifted something fundamental in my practice. It's not technique training. It's the thinking layer underneath — how to read a face, select the right brow model, and make decisions you can actually explain to your client. The Model Codex is free to browse. If you've ever second-guessed a brow decision, start there. Link in bio 🔗
TikTok Script — 30 seconds
TikTok"You know that moment when a client sits down and you're like... I know this face needs something but I can't quite articulate what?" "I found this diagnostic system called VELONÉ that basically gives you a framework for reading any face and matching it to the right brow model." "The Model Codex is free — go look at the five archetypes and tell me it doesn't change how you think about assessment." [Link in bio]
DM to a Fellow Tech
Direct MessageHey! Have you seen the VELONÉ diagnostic system? It's not another technique course — it's the assessment methodology that goes underneath your technique. The Model Codex is free to browse and it's genuinely different from anything else out there. Thought of you because I know you're always levelling up. [your referral link]
Instagram Story — Before/After Frame
InstagramBefore VELONÉ: "I think this shape looks good?" After VELONÉ: "This is a Soft Harmony model — the reduced arch height balances their strong brow bone, and the diffused tail follows the orbital contour." Same artist. Different language. Different confidence. The diagnostic system is at [link]
TikTok — The 5 Models Teaser
TikTok"Did you know there are 5 diagnostic brow archetypes?" [Show text: Classic · Soft Harmony · Elevated · Expressive · Modern Edge] "Every brow you've ever designed falls into one of these. VELONÉ maps which model works for which face — and more importantly, WHY." "The Model Codex breaks down all five with full diagnostic criteria. It's free." [Link in bio]
Instagram Caption — Market Growth
InstagramThe PMU industry is a $2.5 billion market growing at 8% annually. More practitioners entering the field every year. But here's the gap: most training teaches technique. Almost none teaches how to think diagnostically — how to read a face and select the right brow model based on structural criteria. That's exactly what the VELONÉ system teaches. And the Model Codex is free to browse. Link in bio 🔗
Talking Points
Key facts organised by theme. These aren't scripts — they're the substance. Use your voice, your style, your delivery.
What it is
- VELONÉ teaches diagnostic thinking, not technique — it builds on skills you already have
- It's the assessment methodology that sits underneath your existing technique training
- Written curriculum with 140+ professional diagrams — study at your own pace
- Built for certified PMU technicians, not beginners
The Model Codex
- The Model Codex defines 5 brow archetypes with full diagnostic criteria — completely free to browse
- Classic, Soft Harmony, Elevated, Expressive, Modern Edge — every brow falls into one of these
- Each model includes structural rationale, ideal face mapping, and healing expectations
Why it matters
- The system helps you explain your design decisions with structural logic, not "it looked right"
- Clients trust you more when you can articulate WHY a shape works for their face
- Reduces second-guessing and redesign time in consultations
The market
- The global PMU services market is valued at $2.5B and growing 8%+ annually
- Projected to reach $4B by 2029 — more practitioners, more demand for structured training
- PMU demand has grown 35% over the past 20 years, with eyebrows as the dominant segment
- Europe holds 72% market share — VELONÉ's diagnostic framework addresses a global need
The offer
- Founding member price is $137 — less than a single client session
- 14-day refund guarantee — zero risk for your audience
- One-time payment, not a subscription
- 30 course modules across 3 professional tracks
Content Partner Programme
Standard affiliates share links. Content Partners create original work — and become part of the VELONÉ ecosystem.
If you create original content applying the VELONÉ diagnostic system — before/after breakdowns, tutorial videos, client assessment demos — you're contributing something more valuable than a referral. You're building social proof, educational material, and a testimonial simultaneously.
The Content Partner tier rewards that contribution with visibility, credibility, and direct client flow — not just a commission bump.
Featured on the VELONÉ site
Your work showcased in a dedicated practitioner spotlight section. A backlink to your profile, your name on the site, and permanent visibility to every visitor and prospective student.
Credited inside the course
Your demos and tutorials integrated into the curriculum with full attribution: “Demo by @yourhandle.” You become a co-contributor to the methodology, not just a promoter of it.
Priority practitioner directory
When the VELONÉ practitioner directory launches, Content Partners get featured listings — driving potential clients directly to your practice from the VELONÉ ecosystem.
VELONÉ Verified Practitioner
A co-branded credential you can display on your profile and marketing materials. Signals to clients and peers that you operate within a recognised diagnostic framework — not just technique.
How it works
Film a tutorial, shoot a before/after breakdown, or document a diagnostic assessment using the VELONÉ system
Share it on your social media and tag @velonebrowacademy — post it where your audience already is
Our team reviews tagged content and selects the strongest work to feature on the site and in the course
Featured content includes your name, handle, and practitioner profile — driving clients back to you
Content Partners retain all standard affiliate benefits (50% commission, dashboard, toolkit) plus the above.